Corporations can never be moral entities Assignment

Corporations can never be moral entities - Assignment Example Other than this, the interest of the shareholders and stakeholders also need to be followed so as to improve the reputation and brand image of the organization in a market among others (Parker & Pearson, 2005). Not only this, if the business operations are maintained and controlled in an ethical way, only then its rate of sustainability might increase in the market. Side by side, its range of customers might increase thereby improving its profit margin and revenue as well. Thus, it might be stated that CSR is the procedure of continuous commitment over the issues of the organization, so as to improve the quality of life of the employees as well as the economic condition of the association. Only then, the level of conflict among the management and employees might get reduced resulting in improvement of the level of performance of the employees (Howell, 2010). The prime theme of this essay is to describe a brief understanding over the concept of corporate responsibility. It also focuse s on the fact that for what reasons an organization might never become a moral entity with the help of varied ethical theories in a vivid way. Discussion Meaning of Business Ethics Ethics is described as the set of rules and regulations, values and principles followed by an individual. These rules and regulations also help a human being to determine, whether the action is right or wrong. Other than this, ethics is also defined as the activities that might be accepted by the law as well as the other citizens of a country. Not only this, ethics is also recognised as the morals and beliefs that might be used to detect or interpret any specific situation (Wilkinson & Gollan, 2001). And when such types of legal behaviour or principles are utilized within organizational activities, then it is also known as business ethics. Business ethics play a vital role in maintaining the operations of an organization in an effective or positive way. Only then, the profit margin as well as the loyalty of the stakeholders or customers might get enhanced to a considerable extent in the entire market among others. However, in maximum cases, the corporations or organization fail to operate or maintain its functions in an ethical way. It is mainly due to faulty principles, rules and regulations and operations that reduce its chances to become a moral entity (Crane & Matten, 2007). Theories of Ethics There are many theories of ethics present but some of them might be described as below: Theory of Deontology According to this theory, the most vital aspect of human being is moral rules and regulations, which are unbreakable in nature. This theory states that, some of the individual do not think of the nature of the consequence, at the time of performing the activity. Although, the consequence of the activity may not be accurate, the individual would strict to his or her morals and values (Carroll, 2004). As a result, he or she would perform the accurate action, without thinking of the co nsequence. Such type of morals is extremely essential within the managers or leaders of the organizations operating in recent age.

Chipotle Franchise Research Paper Example | Topics and Well Written Essays - 500 words

Chipotle Franchise - Research Paper Example These factors include the direct and indirect competitors, suppliers and the customers. Since its foundation in 1993, Mexican Chipotle Grill has focused on providing restaurant services centered on a marketing position writ in a unique emphasis on natural ingredients. The chain of restaurants specializes in Mexican delicacies, which have gained popularity in the United States over the recent years. Currently, Chipotle has more than one thousand restaurant sites all over the United States. With the introduction of competing products in American restaurants such as smoked foods, Chipotle needed to implement a new marketing position. The new marketing position is be focused on value analysis in order to improve the restaurants returns and earn more customers through its products pricing. The restaurant uses the four utilities of the product: functional, time, place and possession. The product is mainly sold in the United States by Chipotle’s restaurant chains. Over the past decade, Mexican spices, rice and beans are some of the most consumed foods in the country. Through in-depth analysis of the factors of location and strategic selling position, the restaurant identified favorable market sites outside the US creating business for the products. Internationally, the franchise sells its products in Canada and England. As at 2011, the organization commanded an income in the tune of over two hundred Million dollars. This change in fortunes can be attributed to the re staurant’s marketing strategy in the past three years or so. The main positioning step that earned the franchise a major benefit is the conversion of two hundred of Chipotle restaurants into company ownership rather than corporate ownership. This enables the franchise to convert its revenue into direct investments. Chipotle prices its products based on a framework of value chain writ in a transition that benefits both the customer and the organization. The restaurant is renowned